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Agriculture, Environment & Allied Sectors
Contract Management
Creative, Arts & Cultural Industries
Data, Artificial Intelligence (AI) & Technology
Energy, Mining & Utilities
Engineering, Construction & Manufacturing
Finance & Investment
Future-Ready Learning
Governance & Compliance
Healthcare, Safety & Life Sciences
All Categories
Agriculture, Environment & Allied Sectors
Contract Management
Creative, Arts & Cultural Industries
Data, Artificial Intelligence (AI) & Technology
Energy, Mining & Utilities
Engineering, Construction & Manufacturing
Finance & Investment
Future-Ready Learning
Governance & Compliance
Healthcare, Safety & Life Sciences
Hospitality, Tourism & Event Management
Leadership & Strategy
Marketing, Sales & Customer Engagement
Media, Communication & Public Relations
Procurement, Supply Chain & Logistics
Public Sector, Government & Policy
Retail, E-commerce & Digital Business
Security, Risk & Crisis Management
Sustainability & Corporate Social Responsibility (CSR)
Transport, Infrastructure & Mobility
All Courses
Dubai, UAE
London, UK
About Us
About Us
Oxford Knowledge Certification
Become an Instructor
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AI-Powered Personalisation & Customer Experience Strategy
Curriculum
5 Sections
15 Lessons
5 Days
Expand all sections
Collapse all sections
Module 1: Introduction to AI in Customer Experience
3
1.1
Personalisation fundamentals
1.2
Customer journey mapping
1.3
Role of AI in CX transformation
Module 2: Customer Data and Analytics
3
2.1
– Behavioural analytics – Predictive insights
2.2
– Data collection and segmentation
2.3
– Predictive insights
Module 3: AI Tools for Personalisation
3
3.1
Recommendation engines
3.2
– Chatbots and virtual assistants
3.3
– Marketing automation tools
Module 4: Customer Engagement Strategies
3
4.1
Omnichannel experience design
4.2
– Real-time personalisation
4.3
– Enhancing customer interactions
Module 5: Implementation and Best Practices
3
5.1
– Measuring customer satisfaction (CSAT, NPS)
5.2
Integrating AI into CX strategy
5.3
– Case studies and industry examples
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