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AI-Powered Personalisation & Customer Experience Strategy

Curriculum

  • 5 Sections
  • 15 Lessons
  • 5 Days
Expand all sectionsCollapse all sections
  • Module 1: Introduction to AI in Customer Experience
    3
    • 1.1
      Personalisation fundamentals
    • 1.2
      Customer journey mapping
    • 1.3
      Role of AI in CX transformation
  • Module 2: Customer Data and Analytics
    3
    • 2.1
      – Behavioural analytics – Predictive insights
    • 2.2
      – Data collection and segmentation
    • 2.3
      – Predictive insights
  • Module 3: AI Tools for Personalisation
    3
    • 3.1
      Recommendation engines
    • 3.2
      – Chatbots and virtual assistants
    • 3.3
      – Marketing automation tools
  • Module 4: Customer Engagement Strategies
    3
    • 4.1
      Omnichannel experience design
    • 4.2
      – Real-time personalisation
    • 4.3
      – Enhancing customer interactions
  • Module 5: Implementation and Best Practices
    3
    • 5.1
      – Measuring customer satisfaction (CSAT, NPS)
    • 5.2
      Integrating AI into CX strategy
    • 5.3
      – Case studies and industry examples
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