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Tourism & Hospitality Management

Curriculum

  • 5 Sections
  • 15 Lessons
  • 5 Days
Expand all sectionsCollapse all sections
  • Module 1: Global Tourism & Hospitality Industry Landscape.
    3
    • 1.1
      Structure and scope of the industry: stakeholders and value chains.
    • 1.2
      Emerging trends: experience economy, sustainability, and digital travel.
    • 1.3
      Tourism policy and destination management frameworks.
  • Module 2: Service Excellence in Hospitality Operations.
    3
    • 2.1
      Designing and managing guest experiences across service touchpoints.
    • 2.2
      Hotel and accommodation operations management.
    • 2.3
      Quality assurance, guest feedback, and complaint handling.
  • Module 3: Marketing, Branding & Customer Engagement.
    3
    • 3.1
      Hospitality and tourism marketing strategies.
    • 3.2
      Digital branding, social media, and influencer engagement.
    • 3.3
      Customer relationship management (CRM) systems and loyalty programmes.
  • Module 4: Financial & Revenue Management.
    3
    • 4.1
      Fundamentals of pricing, yield, and revenue optimisation.
    • 4.2
      Cost control in hospitality and tourism operations.
    • 4.3
      Budgeting, forecasting, and key financial indicators.
  • Module 5: Innovation & Sustainability in Tourism.
    3
    • 5.1
      Green tourism, responsible travel, and ESG integration.
    • 5.2
      Tourism product innovation and experience design.
    • 5.3
      Smart tourism: using technology to enhance service and sustainability.
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