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Strategic Influencing & Persuasion Skills

Curriculum

  • 5 Sections
  • 20 Lessons
  • 5 Days
Expand all sectionsCollapse all sections
  • Module 1: Psychology of Influence & Decision-Making
    4
    • 1.1
      Cognitive biases and behavioural drivers that shape human decisions
    • 1.2
      Principles of persuasion: reciprocity, authority, social proof, and more
    • 1.3
      Emotional vs rational triggers in influencing conversations
    • 1.4
      Building credibility, trust, and rapport with diverse stakeholders
  • Module 2: Strategic Communication & Message Framing
    4
    • 2.1
      Framing messages for clarity, resonance, and impact
    • 2.2
      Storytelling as a tool for influence in leadership communication
    • 2.3
      Tailoring communication styles to different audiences
    • 2.4
      Using tone, timing, and structure to strengthen persuasive messaging
  • Module 3: Influencing Frameworks & Practical Techniques
    4
    • 3.1
      The Influence Map: identifying allies, neutrals, and resistors
    • 3.2
      Push vs pull influencing strategies—and when to use each
    • 3.3
      Techniques for guiding discussions, reframing objections, and gaining alignment
    • 3.4
      Applying structured frameworks to negotiations and stakeholder interactions
  • Module 4: Handling Resistance, Conflict & Difficult Conversations
    4
    • 4.1
      Understanding sources of resistance and strategies to overcome them
    • 4.2
      Managing conflict constructively while maintaining professional relationships
    • 4.3
      Techniques for de-escalation and maintaining composure under pressure
    • 4.4
      Turning objections into productive dialogue and mutual understanding
  • Module 5: Leadership Presence, Collaboration & Long-Term Influence
    4
    • 5.1
      Enhancing presence, confidence, and communication authority
    • 5.2
      Managing cross-functional influence without formal authority
    • 5.3
      Sustaining long-term relationships with internal and external stakeholders
    • 5.4
      Building a personal influence strategy aligned to leadership goals
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