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Sports Event Management & Operations

Curriculum

  • 5 Sections
  • 15 Lessons
  • 5 Days
Expand all sectionsCollapse all sections
  • Module 1: Fundamentals of Sports Event Planning.
    3
    • 1.1
      Understanding the sports event lifecycle.
    • 1.2
      Event feasibility, concept development, and bidding strategy.
    • 1.3
      Strategic objectives: tourism, economic impact, and social outcomes.
  • Module 2: Operational Design & Logistics.
    3
    • 2.1
      Venue selection and layout planning.
    • 2.2
      Staffing, volunteer coordination, and contractor management.
    • 2.3
      Equipment, signage, and broadcast infrastructure.
  • Module 3: Risk, Compliance & Security Management.
    3
    • 3.1
      Safety, medical, and emergency response planning.
    • 3.2
      Permits, insurance, and regulatory considerations.
    • 3.3
      Crowd management and safeguarding standards.
  • Module 4: Marketing, Sponsorship & Fan Engagement.
    3
    • 4.1
      Building sponsorship portfolios and rights packages.
    • 4.2
      Ticketing, digital engagement, and merchandising.
    • 4.3
      Community programmes and legacy strategies.
  • Module 5: Delivering & Evaluating Event Success.
    3
    • 5.1
      Event-day operations and contingency planning.
    • 5.2
      Post-event evaluation and stakeholder reporting.
    • 5.3
      Leveraging insights to inform future events.
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Event feasibility, concept development, and bidding strategy.
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