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Public Relations in the Oil & Gas Industry

Curriculum

  • 5 Sections
  • 15 Lessons
  • 5 Days
Expand all sectionsCollapse all sections
  • Module 1: The Role of PR in the Energy Sector.
    3
    • 1.1
      Reputation management in extractive industries.
    • 1.2
      Strategic communication in volatile and regulated environments.
    • 1.3
      Balancing commercial, environmental, and social narratives.
  • Module 2: Stakeholder & Community Engagement.
    3
    • 2.1
      Identifying and mapping stakeholders (internal, external, community).
    • 2.2
      Designing local content and managing social licence to operate
    • 2.3
      Cross-cultural and regional communication in global projects.
  • Module 3: ESG & Sustainability Communications.
    3
    • 4.1
      Communicating climate commitments and energy transition strategies.
    • 4.2
      Aligning messaging with global standards (e.g., UN SDGs, GRI).
    • 4.3
      Storytelling that supports transparency, accountability, and impact.
  • Module 4: Crisis Communication & Media Relations.
    3
    • 5.1
      Developing crisis communication playbooks.
    • 5.2
      Managing incidents (spills, protests, outages) in real-time.
    • 5.3
      Engaging traditional and digital media proactively.
  • Module 5: Campaign Planning & PR Measurement.
    3
    • 6.1
      Building integrated PR campaigns across channels.
    • 6.2
      Monitoring sentiment, media coverage, and stakeholder feedback.
    • 6.3
      Evaluating campaign success and reporting to senior leadership.
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