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Public Relations in Extractive Industries

Curriculum

  • 5 Sections
  • 20 Lessons
  • 5 Days
Expand all sectionsCollapse all sections
  • Module 1: PR Landscape in Extractive Industries
    4
    • 1.1
      Industry-specific communication challenges: impact, scrutiny, misconceptions
    • 1.2
      Understanding stakeholder ecosystems across local, national, and global levels
    • 1.3
      Social licence to operate and reputation risk dynamics
    • 1.4
      Case studies of PR successes and failures in extractive industries
  • Module 2: Strategic Communication & Stakeholder Engagement
    4
    • 2.1
      Designing PR strategies aligned with corporate and operational objectives
    • 2.2
      Mapping stakeholders: communities, regulators, NGOs, investors, media
    • 2.3
      Proactive engagement frameworks for trust-building and transparency
    • 2.4
      Communicating technical, environmental, and operational information clearly
  • Module 3: Media Relations & Narrative Management
    4
    • 3.1
      Managing traditional media, digital platforms, and rapid news cycles
    • 3.2
      Training executives for interviews, press conferences, and key messages
    • 3.3
      Monitoring and shaping narratives during high-interest events
    • 3.4
      Practical media engagement tools and communication protocols
  • Module 4: Crisis Communication & Reputation Protection
    4
    • 4.1
      Preparing crisis communication plans tailored to extractive operations
    • 4.2
      Responding to incidents: spills, accidents, protests, environmental claims
    • 4.3
      Coordinating with operations, legal teams, and government authorities
    • 4.4
      Rebuilding trust and reputation after critical events
  • Module 5: ESG Communication, Transparency & Future Expectations
    4
    • 5.1
      Communicating ESG performance, environmental stewardship, and social impact
    • 5.2
      Reporting frameworks: sustainability reports, disclosures, community updates
    • 5.3
      Addressing greenwashing, authenticity challenges, and stakeholder scepticism
    • 5.4
      Future trends in extractive-sector communication and digital transparency
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