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Monetising Creativity: Intellectual Property & Commercial Strategy

Curriculum

  • 5 Sections
  • 15 Lessons
  • 5 Days
Expand all sectionsCollapse all sections
  • Module 1: Fundamentals of Intellectual Property in the Creative Economy.
    3
    • 1.1
      Overview of copyright, trademarks, patents, and design rights.
    • 1.2
      IP ownership and authorship issues in collaborative work.
    • 1.3
      Global IP frameworks: WIPO, Berne Convention, TRIPS.
  • Module 2: IP Protection & Legal Tools.
    3
    • 2.1
      How to register and enforce IP rights.
    • 2.2
      Contracts, NDAs, and IP clauses in service agreements.
    • 2.3
      Addressing infringement, piracy, and plagiarism.
  • Module 3: Commercialisation & Monetisation Pathways.
    3
    • 3.1
      Licensing and royalty models.
    • 3.2
      Joint ventures, merchandising, and brand extensions.
    • 3.3
      Valuation of IP and building IP portfolios.
  • Module 4: Digital Rights & Emerging Technologies.
    3
    • 4.1
      IP in streaming, social media, and gaming platforms.
    • 4.2
      NFTs, blockchain, and new models of digital ownership.
    • 4.3
      Challenges of global distribution and content moderation.
  • Module 5: Strategy, Ethics & Creative Entrepreneurship.
    3
    • 5.1
      Balancing IP control with collaboration and access.
    • 5.2
      Building a sustainable commercial strategy for creatives.
    • 5.3
      Case studies in brand building and global IP success.
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