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Global E-commerce Expansion: Strategy & Execution

Curriculum

  • 5 Sections
  • 20 Lessons
  • 5 Days
Expand all sectionsCollapse all sections
  • Module 1: Global E-commerce Landscape & Market Entry Strategy
    4
    • 1.1
      Analysing global e-commerce trends, growth drivers, and regional dynamics
    • 1.2
      Market assessment frameworks: customer demand, digital maturity, and competitive environment
    • 1.3
      Evaluating entry models: local partnerships, marketplaces, direct-to-consumer (DTC)
    • 1.4
      Regulatory considerations for cross-border digital operations
  • Module 2: Digital Business Models & Customer Acquisition
    4
    • 2.1
      Selecting the right e-commerce platforms and technologies for global reach
    • 2.2
      Performance marketing strategies across international markets
    • 2.3
      Localisation of content, pricing, customer service, and consumer engagement
    • 2.4
      Using data analytics to refine acquisition and retention strategies
  • Module 3: Cross-Border Logistics, Fulfilment & Payments
    4
    • 3.1
      Managing international shipping, customs, and last-mile fulfilment
    • 3.2
      Inventory planning, distribution centres, and multi-region warehousing
    • 3.3
      Cross-border payment systems, fraud prevention, and currency management
    • 3.4
      Addressing tax, VAT/GST, and international trade compliance
  • Module 4: Operational Excellence & Digital Optimisation
    4
    • 4.1
      Building scalable backend operations and supply chain integrations
    • 4.2
      Using automation, AI, and digital tools to improve efficiency and order accuracy
    • 4.3
      Enhancing customer experience across mobile, web, and omnichannel touchpoints
    • 4.4
      Managing service levels, performance dashboards, and operational KPIs
  • Module 5: Leadership, Governance & Global Expansion Execution
    4
    • 5.1
      Setting governance structures and leadership roles for international growth
    • 5.2
      Managing cross-cultural teams and vendor partnerships
    • 5.3
      Risk mitigation strategies: cybersecurity, regulatory shifts, and market uncertainty
    • 5.4
      Case studies of successful global expansion from leading brands
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