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Agile Creativity

Curriculum

  • 5 Sections
  • 15 Lessons
  • 5 Days
Expand all sectionsCollapse all sections
  • Module 1: Introduction to Agile Creativity.
    3
    • 1.1
      Overview of agile methodologies in marketing.
    • 1.2
      How creativity thrives within agile frameworks.
    • 1.3
      Building cross-functional teams for creative projects.
  • Module 2: Iterative Campaign Development.
    3
    • 2.1
      Developing MVP (Minimum Viable Product) campaigns.
    • 2.2
      Iterative design and testing of marketing strategies.
    • 2.3
      Rapid adaptation to customer feedback.
  • Module 3: Tools and Techniques for Creative Teams.
    3
    • 3.1
      Using collaboration tools (e.g., Trello, Jira) for marketing.
    • 3.2
      Brainstorming techniques and design sprints.
    • 3.3
      Data-driven creativity: Analysing campaign performance.
  • Module 4: Customer Engagement through Agile Practices.
    3
    • 4.1
      Personalizing campaigns for customer touchpoints.
    • 4.2
      Building agile sales funnels with iterative strategies.
    • 4.3
      Continuous improvement through customer feedback.
  • Module 5: Case Studies and Workshops.
    3
    • 5.1
      Case studies on agile marketing successes.
    • 5.2
      Group project: Designing an agile sales campaign.
    • 5.3
      Workshop: Conducting creative retrospectives.
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