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Advanced Strategic Public Relations Management

Curriculum

  • 5 Sections
  • 15 Lessons
  • 5 Days
Expand all sectionsCollapse all sections
  • Module 1: Strategic Public Relations Planning.
    3
    • 1.1
      From communication tactics to strategic influence.
    • 1.2
      Aligning PR with brand, purpose, and leadership vision.
    • 1.3
      Research, segmentation, and campaign planning frameworks.
  • Module 2: Media Relations & Storytelling in the Digital Age.
    3
    • 2.1
      Managing media relationships across broadcast, print, and digital.
    • 2.2
      Developing messaging strategies and media kits.
    • 2.3
      Storytelling for influence: narratives that resonate and build trust.
  • Module 3: Reputation Management & Crisis Communication.
    3
    • 3.1
      Identifying reputational risks and preparing response protocols.
    • 3.2
      Leading during crises: framing the narrative under pressure.
    • 3.3
      Post-crisis recovery, stakeholder reassurance, and brand rebuilding.
  • Module 4: Stakeholder Engagement & Policy Influence.
    3
    • 4.1
      Mapping internal and external stakeholders.
    • 4.2
      Building partnerships with government, NGOs, investors, and the public.
    • 4.3
      Influencing public policy and social licence to operate.
  • Module 5: Measurement, Ethics & Global Best Practices.
    3
    • 5.1
      KPIs, media monitoring, and sentiment analysis.
    • 5.2
      Ethics in communication: transparency, misinformation, and trust.
    • 5.3
      Global trends: ESG communications, DEI narratives, and AI in PR.
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