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Advanced Social Media Training

Curriculum

  • 5 Sections
  • 15 Lessons
  • 5 Days
Expand all sectionsCollapse all sections
  • Module 1: Social Media Strategy & Planning.
    3
    • 1.1
      Aligning social media with organisational and campaign goals.
    • 1.2
      Audience segmentation, platform selection, and content pillars.
    • 1.3
      Social media calendars, tone of voice, and editorial consistency.
  • Module 2: Content Creation & Engagement Tactics.
    3
    • 2.1
      Storytelling for different platforms and audience behaviours.
    • 2.2
      Leveraging reels, stories, live streams, and interactive formats.
    • 2.3
      Community building, real-time engagement, and brand personality.
  • Module 3: Analytics, Metrics & Optimisation.
    3
    • 3.1
      Key performance indicators (KPIs) across platforms.
    • 3.2
      Tools for tracking, benchmarking, and reporting results.
    • 3.3
      A/B testing, audience targeting, and iterative improvements.
  • Module 4: Influencer Marketing & Paid Strategies.
    3
    • 4.1
      Identifying and managing influencer partnerships.
    • 4.2
      Setting goals and measuring ROI for paid campaigns.
    • 4.3
      Ad creatives, segmentation, and platform ad managers.
  • Module 5: Social Media Risk, Crisis & Governance.
    3
    • 5.1
      Social media risk assessment and escalation protocols.
    • 5.2
      Managing reputational threats and misinformation.
    • 5.3
      Guidelines, policies, and governance for employee use.
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