Curriculum
- 5 Sections
- 15 Lessons
- 5 Days
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- Module 1: Introduction to Behavioural Science in Marketing.3
- Module 2: Cognitive Biases That Influence Buying Decisions.3
- Module 3: Emotions, Motivation & Brand Perception.3
- Module 4: Behavioural Design & Customer Journey Optimisation.3
- Module 5: Testing, Analytics & Ethical Marketing.3
