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Account Relationship Strategies for Oil, Gas & Power

Curriculum

  • 5 Sections
  • 15 Lessons
  • 5 Days
Expand all sectionsCollapse all sections
  • Module 1: Understanding the Energy Sector Buyer.
    3
    • 1.1
      Decision-making structures in oil, gas, and power companies.
    • 1.2
      Public vs. private procurement processes and expectations.
    • 1.3
      Sector-specific sales cycles and compliance considerations.
  • Module 2: Building Strategic Relationships.
    3
    • 2.1
      Stakeholder mapping and relationship planning.
    • 2.2
      Executive engagement, trust-building, and political acumen.
    • 2.3
      Selling value vs. price in commodity-driven sectors.
  • Module 3: Strategic Account Planning Tools.
    3
    • 3.1
      Key account plans: templates and frameworks.
    • 3.2
      Setting account goals, identifying growth levers, and mitigating risks.
    • 3.3
      Quarterly business reviews and client retention strategies.
  • Module 4: Influencing Complex Sales & Tender Processes.
    3
    • 4.1
      Managing multi-year tenders, RFQs, and prequalification hurdles.
    • 4.2
      Crafting technical and commercial offers that resonate.
    • 4.3
      Winning business through differentiation and consultative selling.
  • Module 5: Collaboration, After-Sales & Partnership Models.
    3
    • 5.1
      Cross-functional collaboration for account success.
    • 5.2
      After-sales service, SLAs, and client satisfaction metrics.
    • 5.3
      Developing joint ventures, alliances, and long-term partnership models.
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Quarterly business reviews and client retention strategies.
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