Course Overview
Leveraging AI for Smarter Marketing, Sales & Customer Engagement
Course Overview
Artificial Intelligence is transforming how organisations engage customers, analyse consumer behavior, and improve sales performance. This programme explores practical AI applications in marketing, sales, and customer intelligence to support data-driven decision-making and business growth.
What You’ll Learn
- Understand AI applications in marketing and sales
- Improve customer targeting and personalization
- Analyse consumer behavior through AI insights
- Enhance sales automation and CRM strategies
- Build data-driven customer engagement frameworks
Certification Details
Oxford Knowledge Certificate of Completion
Requirements
- Basic understanding of business operations or processes is recommended
- – Basic understanding of energy, business, or sustainability concepts is recommended
Curriculum
- 5 Sections
- 10 Lessons
- 5 Days
Expand all sectionsCollapse all sections
- Module 1: Introduction to AI in Business2
- Module 2: AI-Powered Marketing Strategies2
- Module 3: Consumer Intelligence & Analytics2
- Module 4: Sales Automation & Smart CRM2
- Module 5: Future Trends in AI & Customer Engagement2



