Course Overview
Apply behavioural insights to drive marketing success.
Course Overview
Modern marketing success is no longer driven by logic alone—it’s deeply rooted in understanding how consumers think, decide, and behave. This course bridges the gap between behavioural science and strategic marketing, equipping professionals with powerful insights into how cognitive biases, emotional triggers, and decision-making patterns influence customer behaviour. Participants will learn to apply behavioural economics principles and psychological frameworks to create more persuasive campaigns, optimise customer journeys, and drive conversion and loyalty.
What you’ll learn
By the end of this course, participants will be able to:
– Apply behavioural principles like framing, scarcity, anchoring, and loss aversion in marketing strategies.
– Design marketing communications and experiences that align with how customers actually make decisions.
– Use psychological segmentation and behavioural nudges to increase engagement and sales.
– Measure and test the effectiveness of behaviour-driven campaigns.
Certification Details
Upon successful completion of this programme, participants will receive an Oxford Knowledge Certificate of Completion.
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Awarded by: Oxford Knowledge
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Format: Printed certificate with unique ID and optional digital verification
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Delivery: Issued at course completion or sent within 7 working days
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Recognition: Certificates validate participation in advanced, expert-led training aligned with global industry standards.
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Accreditation: Oxford Knowledge certifications represent advanced learning led by global experts. We are actively pursuing formal accreditations with top-tier institutions to further enhance your credentials.
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This certificate demonstrates your commitment to professional excellence and is a valuable addition to your leadership and development portfolio.
Requirements
- Ideal for marketing professionals, brand strategists, digital marketers, CX specialists, and product managers.
- Suitable for both B2B and B2C contexts across sectors including retail, financial services, healthcare, and technology.
- English proficiency required (course delivered in English).
- No prior background in psychology required—concepts are taught in an applied, business-oriented manner.
Instructor
