Course Overview
Master PR tactics to shape brand reputation and trust.
Course Overview
In today’s hyper-connected, high-stakes communication environment, public relations must evolve from reactive messaging to proactive strategy. This course is designed for experienced PR professionals seeking to lead with credibility, influence public perception, manage reputational risks, and align communication with organisational goals. Participants will master advanced PR planning, crisis communication, stakeholder engagement, and cross-platform media strategies in a fast-moving digital era.
What you’ll learn
By the end of this course, participants will be able to:
– Lead effective stakeholder engagement and media relations across traditional and digital channels.
– Manage crises, protect reputation, and control narratives under pressure.
– Use data, analytics, and storytelling to drive influence and trust.
– Navigate global communication challenges in multicultural and regulated environments.
Certification Details
Upon successful completion of this programme, participants will receive an Oxford Knowledge Certificate of Completion.
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Awarded by: Oxford Knowledge
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Format: Printed certificate with unique ID and optional digital verification
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Delivery: Issued at course completion or sent within 7 working days
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Recognition: Certificates validate participation in advanced, expert-led training aligned with global industry standards.
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Accreditation: Oxford Knowledge certifications represent advanced learning led by global experts. We are actively pursuing formal accreditations with top-tier institutions to further enhance your credentials.
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This certificate demonstrates your commitment to professional excellence and is a valuable addition to your leadership and development portfolio.
Requirements
- Ideal for senior communication officers, PR managers, corporate affairs directors, and spokespersons.
- Suitable for leaders in government, corporate, nonprofit, and multilateral sectors.
- English proficiency required (course delivered in English).
- Participants should have 5+ years of experience in PR, media, or corporate communication.
Instructor
